For Teams, Leagues & Groups
Custom Team Stores
We set your team or group up with its own private online store: gated to your members, branded to your team, and stocked with the gear you choose. Players order their own sizes online and pick up right here at Ice Lab.
Team Stores
Find your team store
Choose your team to shop your group's official online store. You will need your team access code to get in.
How It Works
Your team's own private store
We can set your team or group up with its own online store, powered by SquadVault — the team store platform we designed and built ourselves, in-house at Ice Lab, around how real teams actually order. It is private, branded to your team, and runs on your schedule. Here is how it comes together.
We Build Your Store
We set up a private store with your team's logo and the exact gear you want offered, from jerseys and apparel to equipment and accessories.
Share One Private Link
Your team gets a single link and an access code. The store is gated, so only the people you share it with can get in and shop.
Players Order, You Pick Up
Everyone picks their own sizes and pays online. No more chasing cash and sizes by hand. Orders come to Ice Lab, ready for pickup or coordinated delivery.
A Look Inside
What your store looks like
Clean, fast, and easy on any device. Your players see your branding, your gear, and team pricing, and check out in a couple of taps. This is the live store we run for Lynn University ice hockey — tap a screenshot for a closer look.
What You Get
Built for teams & groups
Private & Gated
Locked behind an access code, so only your team or group can shop. No public browsing, no mix-ups.
Your Team's Branding
Your logo and your look on the store, so it feels like it belongs to your team, not a generic catalog.
You Pick the Gear
We load only what you want offered, at the pricing you approve. Jerseys, apparel, equipment, accessories, your call.
Opens & Closes on Schedule
Run it as a seasonal order window. The store opens and closes on the dates you set, exactly like the stores above.
Set Up Your Store
Start your team store
Tell us about your team or group and we will get back to you within one business day. No order minimums, no pressure.
Need the Gear Itself?
Custom Team Gear
Custom jerseys, gloves, bags, apparel, and equipment in your team's colors. We can outfit the whole program and stock it in your store.
See custom team gear →Want a store for your team?
Tell us about your team or group and what you would like to offer, and we will get your private store set up. No order minimums, no pressure.